Northern Savings Credit Union has deep roots in Northern BC, proudly supporting the people and businesses that make the region unique. The credit union operating in a competitive landscape against the five national banks within the region. The goal was to create an advertising campaign to engage with the communities to embrace the true northern way of life.
Through a strategic blend of storytelling and visual identity, we crafted a campaign " True North Proud", that resonated with Northern BC residents. The messaging emphasized the importance of supporting local businesses, fostering financial well-being, and embracing the strength of the community.
We developed a framework that aligned with Northern Savings’ values and community-first approach. The messaging that highlighted local pride and proud to be part of the communities. The execution utilized digital, print and social media channels to spread the message.
This campaign strengthened Northern Savings’ connection with the community, reinforcing its role as a trusted financial partner and reached the targeted new membership enrolment.
