Squirrel Systems is a leading provider of POS solutions for restaurants, hospitality, resort and casino. With a legacy of innovation and reliability, the company sought a refreshed brand identity to reflect its modern, customer-centric approach.
Our task was to develop a strategic, visually compelling brand that communicates efficiency, adaptability, and excellence in service. We created a logo identity and icon that is modern, fresh, and bold to reflects the company's innovation in both hardware and software.
We crafted a cohesive design language, colours, typography and photography to ensure consistency across digital and print applications.
The rebrand enhanced Squirrel Systems’ industry presence, reinforcing its role as a trusted partner in restaurant, hospitality, resorts and casino POS technology. The refined identity creates stronger brand recognition and a seamless connection with its audience which helped the company's expansion into the US market.
